Get clear on how you're going to use the effect before you
buy.
If you're a magic trick inventor, you might decide to invest in a trick
just to "see how it works". That's fine, you'll probably do the trick a
few times for yourself, get some ideas for tricks you're developing, and
be completely satisfied.
But, if you're a performer and you get a trick just to see how it works,
you may be disappointed with your investment.
The real value of a magic purchase for a performer comes from performing
the effect. It sounds obvious, but many magic stores overlook it. They
talk about the trick and how cool it is. We're very proud of our tricks,
but we're more interested in the powerful performances you achieve with
them.
Imagine the difference: two people buy the same trick for \$30. The first
person opens the package, reads the instructions, tries the trick a few
times, maybe even shows a few people... it's cool, but not something he's
going to do much with. The second person opens the package, masters the
trick, and starts performing it for everyone he sees. He takes it with
him everywhere, incorporates it into his stand-up routine, uses it as a
conversation jump-starter, and even teaches it to one of his friends who
is just getting interested in magic. The first person never realized the
performance value of the trick. Same trick, but the second person made
the better buy.
Most of our customers are performers; all of our tricks are performance
tools.
We don't recommend that you buy a trick just because it sounds cool or
just because you want to see how it works (unless you're an inventor doing
research). Instead, when you look at a trick imagine yourself performing
it. Think about the unique audience experience and incredible
entertainment value that you will provide with the effect.
