The print addition sold out quickly, but the e-book is still available! Click here for the e-book!

"It is, without a doubt, the textbook for anyone interested in the subject." —Magic Magazine

"This is the book I wish I had 10 years ago." —Uday Jadugar

"A highly recommended read and study. If every inventor, artist, and producer read this it would help them be more successful while raising the bar in magic." —Tim Trono

"I'm in awe of your candor and mastery of the inner-workings of the magic industry. I think this book will improve the quality of marketed magic and maximize an individual's ability to profit from it. Bravo!" —Joshua Jay

"I want to thank you for your last book, this is one of the best contributions to magic (as an art) I have read for years." —David Stone

"Essential reading if you're interested in selling a magic trick you've invented." —Acar Altinsel

"The magic industry is different than any industry on earth. It took me 10 years to figure it out. This little book contains everything I wish I'd have known from the start. There's a ton of information and strategic advice in the book. If by the end I haven't answered all your questions, the book comes with unlimited email support." —Maxwell Murphy

For 10 years, Maxwell Murphy led Penguin Magic, the largest magic retailer on the Internet. He sold millions of dollars of magic, produced dozens of best-selling products, worked with many of the top inventors in magic, and even lived on top of a magic factory in India. There is no one who knows more about marketing magic than Maxwell Murphy.

Historically, magic inventors haven’'t fared well. Dealers and distributors have had an information advantage, and often times, they’'ve used it. Countless inventors have settled for 1/10th of what they could have earned. This book levels the playing field. Maxwell opens his playbook and his Rolodex, so you can succeed as a magic inventor and help take the industry to the next level.

• How big is the magic market?
• How many units can I expect to sell?
• How does pricing work? Wholesale? Retail?
• What kinds of deals are out there for magic inventors?
• Should I self-produce?
• What product format should I choose?
• How can I bring my idea to life?
• Who should I work with?

• The Six Different Magic Customers
• What the Big Name Magic Inventors Did
• How to Maximize the Size of Your Deal
• The Most Important Terms in Any Contract
• Three Questions to Ask During Production
• Why the Smallest Ad is Often the Best Deal
• Strategy for Maximizing Sales of a New Item
• What's the Magic Market Going to Look Like in 100 Years?
• Profiles of Key Players in the Magic Industry

• Chapter 1: Magic is Different
• Chapter 2: The Magic Market
• Chapter 3: The Deals Available to Creators
• Chapter 4: Key Decisions
• Chapter 5: Manufacturing Physical Items
• Chapter 6: Video Production
• Chapter 7: Marketing
• Chapter 8: Advertising
• Chapter 9: Sales
• Chapter 10: Manufacturers
• Chapter 11: Magic Factories
• Chapter 12: Specialty Magic Factories
• Chapter 13: Production Companies
• Chapter 14: Distributors
• Chapter 15: Retailers
• Chapter 16: Magazines
• Chapter 17: Discussion Forums
• Closing
• Resources

Pages: 228 - 5.5" x 8.5" - Softcover

This book comes with a 100% money-back guarantee. If you're not completely satisfied with the book for any reason, simply let us know and you'll receive a full refund.