Magic Tricks

If you are thinking about marketing an effect you have created, do yourself a favor and read this book first. Maxwell Murphy shares an incredible wealth of knowledge, insights, what works well, what doesn't work, pitfalls to avoid, ideas that will improve a trick's marketability and perceived value - and much, much more.

Maxwell and Acar built Penguin Magic into one of the leading (perhaps the leading) on-line magic companies in the world. You can imagine the amount of knowledge they acquired along the way. Maxwell shares so much insider information. This book is a very interesting read. Ever wonder how many units a new trick typically sells? You will learn the range most new releases are likely to sell. In the long run, can you make more money selling your trick, book, video directly to magicians? Or through a distributor? How much does it cost to produce a new trick if you work with a magic production company? Answers to these questions and many more are revealed in Marketing Magic. There is also a chapter written by an attorney on legal considerations. Outstanding book. Highly recommended.