Magic Tricks

I picked this up from Penguin a few days ago. I wanted to get it not because I was interested in the method of how Dan did the predictions but I was interested in using a prediction as a marketing tool. That is exactly what you are getting. You do not receive some new elaborate prediction method. The method goes back to the days of Corinda. However Dan does use this method in an extremely bold way. What you get in this book is step by step what he did to garner a tremendous amount of publicity by using a headline or Superbowl Prediction. I am producing a new show starting in July and this book was right up my alley of what I needed. I was looking for a way to draw up lots of attention in a magical way. This will certainly do it. You get a great cause to benefit, you get lots of the town officials involved, you get publicity in steps not just for the day of the prediction. People will be talking about the event before and after the day the prediction is read. You will get lots of free media attention. You will automatically get a status position in your community. Dan tells you the way he accomplished this effect and tells you other ways you can achieve it using props that will cost you pennies all the way up to ,000.

The thing is you could probably do the stuff in this book on your own but it would take a lot of trial and error on your part. Dan Cain has given you a great prediction effect and if you follow the steps in the book you will guarantee yourself's a great amount of marketing and publicity for a small amount of effort. I thought this was extremely beneficial for what I want to do and it is completely worth the cost. Most of the time if you get marketing magic books they give you a Hodge Podge of ideas and it is up for you to see what sticks and what works. This is the exact method Dan used a number of times to gain media exposure and publicity and If you follow everything I know it will work for you the exact same way.

Highly Recommended