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Heads I Win Tails You Lose by Jheff - Book


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mentalism

"Jheff has produced another awesome book which brings the classic magician's choice into the 21st century. It's the closest thing to real mentalism."
- Bob Cassidy

Using only your voice and no special apparatus, can you control participants to make the choices you want them to? Of course, you can! Magicians have always been aware of this powerful secret. Mentalists have always revered this technique and made it an essential part of their repertoire. But for many years, the keys to making this successful have been overlooked, or not taught properly, and many performers have developed a dislike for using this verbal weapon.

In this book, Jheff, a performer for over forty years and an award-winning high school English teacher, revisits this completely impromptu technique. He explores the strengths and weaknesses of standard methods and provides new insights and nuances which will clarify the process and make it easier to understand and use.

  • All of these routines can be done impromptu and with a variety of items.
  • Requires nothing more than your voice, a script, and some objects which can be borrowed.
  • Includes "Celebrimental," a routine by Jheff created especially for this volume, and a look at some other classic routines that use verbal manipulation.
"No matter how experienced you may be, if you study this book you'll become a much better performer than you are now. Thank you, Jheff, for writing such a useful and informative book."
- from the forward by Neal Scryer

82 pages, 6" x 9", softcover

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Good Stuff, but tightly packed Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on December 4th, 2015
If you are new to leading people though a group of actions with the linguistic tools that have been around for many years; if you are new to Max Maven's work on the subject; if you view of "magician's choice" is ill formed and poorly planned then this book will do some great things for you. On the other hand if you know a good bid about controlling spectators choices without looking like your are going through the Mneumanica stack in your mind between every choice they the work will do you a lot of good.
There is plenty to learn here for anyone, even an accomplished mentalist, but some is for the very new born .
I take one star off because of the price. I'm sure the author thinks his ideas are worth a great deal. But, because I am an academic I can buy a man's life's work. A book that took him 20 years to write and research for less money than this book.
Shat does that say about our buying habits? I don't know
I do know that I like the book and have learned some important things from it.
2 of 2 magicians found this helpful.
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In depth study of verbal control Report this review
Verified buyer Pro Privacy ON (login to see reviewer names) on August 22nd, 2019
In 80 pages Jheff covers both the theory and the practice of influencing a spectator's selection from a range of theoretical options. He discusses the importance of precision in your words, illustrating how poor word choice on your part can destroy the illusion of free will that you are intending to portray. Specifically, he addresses committal words vs. non-committal words and when to use each. Issues with specific numbers of possibilities (one out of four, one out of five, one out of six through ten, etc.) are discussed. If you have ever felt that you were not getting the reactions you wanted when using equivoque, then you should invest in yourself, buy this book, and then rewrite your words.
1 of 1 magicians found this helpful.
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Good book Report this review
Pro Privacy ON (login to see reviewer names) on June 7th, 2016
I agree with everything that the previous poster said. This is a good book on equivoque. It's well written and has some good practical applications. The author also throws in stuff on the PATEO force and some other miscellaneous things like the 10/11 force. These aren't strictly on the topic of equivoque--perhaps they are "equivoque by action"--but do fit the title "Heads I Win Tails You Lose."

Really my only complaint is the price. It seems that if you write anything about mentalism these days, you can stick a $30 or more price tag on it. I got the ebook for $34.95. Mark Elsdon is working on a definitive encyclopedia of equivoque. I can't even imagine how much that is going to cost.
1 of 1 magicians found this helpful.
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