In the trailer, he clearly says "Chapstick." He also refers to the tube as "Chapstick" over and over
in the instructional video.
What he is actually using is Burt's Bees and the inside of a
Burt's Bees tube has a major difference. You can not use Chapstick. The inside of a chapstick tube
is different.
Also he says to use your teeth to make the gimmick. Even with an actual tube
of Burt's Bees, this is not a very good way to do it.
The dude in the video is able to use
his teeth, but that doesn't mean everyone will. The first tube of Burt's Bees I tried to use my
teeth on just shattered. Even if you can make it work with your teeth, it is likely going to end up
all chewed up. In fact, it seems like a good way to chip a tooth.
This could potential be a
decent effect, but the instructional video is not good.
Penguin should have tested this
with different brands and came up with better instructions than "just use your teeth."