Magic Tricks

This is probably one of the best lectures Penguin has produced. Sure, the magic that is taught is solid, top notch, and from a seasoned pro who knows what works and has it honed to perfection. You will learn a lot. But this is not what the lecture is about or why it stands out. Seth guides you through the practical ins and outs and practice of the trade show magic business. If you are ever even contemplating doing this kind of work, just get it. This lecture is a gold mine of practical, real world, working tips and must knows for entering this kind of magic venue. Everything from what a trade show experience is, to approaching and selling a business, what you really need to do as a magician at a trade show booth, how to advertise, get the work, and build your business which, in this kind of venue can be lucrative. There is even a lengthy demonstration and plans to guild a phenomenal, portable, and practical magic stage designed specifically for this kind of work, with all the thought and practical aspects explained in full. This is worth the price of the lecture itself. Seth pulls no punches and leaves nothing back, explaining the hard work involved and how to manage everything from travel, to set up and breakdown, sound systems and avoiding the "decibel police" and "frequency police" at large events, to getting and handling the crowds, to pitching the product, and finally getting potential clients and contacts to the sales people. This is the real work of a trade show magician, not just the magic (which he admits is of secondary importance, but you still need to amaze and do it well). This is a MUST HAVE resource for trade show work, or really any form of corporate magic. But even if you aren't interested in this type of venue, the lecture is jam packed with real world practical advice on the business of magic that cuts across all sorts of venues. Be sure also to pick up Seth's companion booklet "A Modern Trade Show Handbook" at his website www.trafficstoppers.com/handbook. The lecture also includes his lecture note slides on trade show work, additional info and reading list, a list of selling phrases to incorporate into your pitch, recommended sound systems and speakers, as well as a sample trade show questionnaire to use with clients to guarantee a successful show and partnership. For all the practical advice, tips, and coaching this is an incredible bargain and one of the best bangs for the buck of any Penguin lecture about the business of corporate magic. Don't even think of venturing out into the trade show world without first getting this, hang on every word of advice Seth gives, take notes, and absorb the wisdom and advice generously shared by someone who has made a successful and lucrative career of trade show magic.