This book is a fantastic, comprehensive resource for anyone planning to release a magic related
product(or even just thinking about it).
Marketing Magic covers virtually every aspect one
may encounter while trying to bring a product from idea to store shelf. I'm in the midst of
developing a new effect nearly a decade since my last, and I found the book invaluable in educating
the ins & outs and behind-the-scenes of today's magic industry.
Maxwell shares his
extensive experience & insight in a way that is fun to read, as well as informative. The added bonus
of email support is an extremely nice touch.
I highly recommend this book to anyone
interested in bringing a product to market. It's is worth every penny!
Fantastic resource!
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