Well first I have to say this book/pdf would have saved me $2500.00 on my first release Entity. The
wealth of information that is shared in this book is priceless and leaves no stone unturned for
those who want not only information on how to release their first project, but also the options that
are available to you.
There are 17 chapters in this book that cover everything you will
need to know from video production to marketing. I will review Chapters 1 through 9 first as to not
overwelm you with a lot of reading.
Chapter 1 gives a brief background on what got the
writer started in magic. The story Maxwell tell's is really funny and will have you smiling after
you read it. It also goes into what the magic community cares about, originality, weather or not you
should market your idea and the value of respect. This chapter will really root you into the ground
before you even get started!
Chapter 2 The Magic Market explains in detail the magic market
size,market growth % of magic sold online and a list of the top countries magic is sold. This
information will give you a heads up on which countries to position your effect and a break down on
magic industry price structures that was a real eye opener for me.
Chapter 3 goes over the
deals that are available to you as the creator, the information goes over self producing or selling
the rights out right. Also lets you know the % for each tier (retail, wholesale and jobber rates)
and gives you details as to what may be the right deal for you depending on what you are looking
for.
Chapter 4 goes over key decisions on how you are going to release your effect. WIll
you release a dvd, instant download, both or in book form, this is a really helpful chapter as I
learned alot about where the magic market is heading. Also this chapter goes over pricing of your
effect and touches on contracts that you will need to have in place to protect yourself as well as
the company that will be releasing your effect. Remember this is the most important piece I feel in
releasing your effect. Make sure you apply all that you read about contracts to your deal and you
will cover everything before you sign.
Chapter 5 is if you decide to release an effect with
a physical item. Maxwell gives you a breakdown on tooling cost's and per unit cost's, packaging
tips, artwork and printing. The info here if applied will give you a better insight on what the
first steps are in releasing an effect that requires a physical item.
Chapter 6 is about
Video production. Maxwell gives you hints on how to film, camera position and camera angles that
will really make your production look like it was professionally shot. And he gives you estimated
cost's on if you would rather hire a production company if you do not have the means to produce your
own video. And the how to make a dvd blurb and having you dvd replicated will save you time and
money and Maxwell supplies you with the name of a really good replicator that is reliable and
ultra-competitive in pricing.
Chapter 7 on Marketing will really open your eyes from naming
your effect to capturing the right shot in your video demo, no stone is left unturned.
Chapter 8 is Advertising and the different types of advertising. Maxwell teaches you how to get
your effect seen by others and how to spread the word about your effect. And you will be really
surprised what the best method is to really go with when advertising, I know I was!
Chapter
9 was one of my favorites. It get's down to the sales end of your release. Maxwell goes over how to
sell your effects and gives you a break down on exclusives to magic sites that will really maximize
your bottom line. His insight in this topic will really get you excited! After all, look at how he
and his business partner built up sales on their website!
Jeremy Hanrahan
Yo got to get this book!
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