The WOW is a great, visual card change. But it takes place is this weird clear envelope. That looks
like a magic prop.
Until now.
The Wowlett totally contextualizes the WOW gimmick.
Wallets really do have plastic viewing windows, for IDs. So why not put a WOW gimmick in there?
Plus, with the Wowlett, you can operate the WOW gimmick from the back, secretly. (Though, oddly,
in the promo video they seem to operate it from the front.)
Yeah, the price is high, but
this is a high-quality wallet, and it's really hard to even put a price on magic this visual...looks
like a real life camera trick!