John George doesn't just tell you how he does his act. He tells you why and the journey it took to
get there. This lecture is full of incredible magic and well described sleight of hand. It's real
value is in him taking the student from his basic concept through his creative process and why he
made the decisions he did. It's a master class from a masterful professional.
The tips
regarding how he methodically made his act better through focus group testing was worth three times
the cost of the lecture. The business tips on getting and keeping a restaurant gig make this a must
view for anyone interested in seriously working as a magician.
I was in the audience
during the lecture, and couldn't take notes fast enough. This is one of the more valuable lectures
on the market.
The Why Behind The How
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