Great carry around trick. This is my second. The props do wear out, but my first lasted two years.

Sorry, I really wanted this to work, but it just didn't. It sounded great to have something on my key chain always ready to go. However, there's a couple of issues I have with it.

The effect

When I performed this for people that have seen me before they commented that it was "nice" and "cool," never "amazing." It's interesting that the dvd performance clip (for one person in a living room) had the same reactions. When I ask my friend what he thought honestly he said that it was ok, but that it felt small. The restoration happens in a very small space, and the fact that it is plastic and something that is normally given away made it feel cheap. Lastly, when I did the rest of the effects he was less impressed, since he got a sense that this was "something I had bought"

The "Self-Contained-ness"
It is not. Harlan in the video says: "The 'other little thing' stores nicely with this." My understanding of this phrase was that it was all self-contained and ready to go. However, he speaks of storage as when it is in your drawer, not when it is in your pocket. The handling as described in the video doesn't allow for this to be self-contained. You have to have a piece on a pocket different from where your keys are.

Quick wear and tear of Detached Gimmick
When I detached the gimmick several times from the key chain I realized that the plastic got damaged, and when the restoration happens something seems wrong about the plastic also becoming too neat. (this might be my own imagination of how things should be).

The Back:
It really isn't something freeing. It is rather constraining.

The number tricks are not strong. Most magicians would know this. They require too much handling of numbers.

The Triangle in Circle force. I think it plays much better when the performer draws it rather than trying to show you were attempting to "send" the printed design of a fob. Having the revelation on a company's tag somehow cheapens the effect in my mind.

The website. The Denmark Elephant is done well. There are two creative things if you have cards: A) doing the force with a Card rather than number, B) a kicker that displays your skill with cards.
Having said so, if I will have cards on me I can think of about 100 things that would be much stronger than what is presented here.

Final Veredict:

It is not strong magic, even if it seems like a great idea on paper. The strongest thing you can do is the regular restoration, and there are slight problems of practicality and wear and tear with the gimmick. All in all, not for people who have been in magic for a while. It might be nice for someone starting, if you don't have other stronger material, or if you're unaware of the forces in the back simply by reading the titles. Since it could be used by some I didn't give the trick less stars.

I had this on my keychain for a few months, and never performed it once. Then, when I finally pulled it off my keychain (again, after only a few months), the clear plastic coating on the tag was peeling away at the corner a little bit. So... it may be worth buying if you think you'll use it, and if you get it in the cool box.

Is this effect going to impress your magic buddies? Probably not. It's not designed to impress your magic buddies. It's designed as a quick effect that will amaze your spectators or laymen if you will. I love the fact that it is such a simple organic trick. It's designed in such a way that you can do mentalism with it first thereby giving the spectator the ability to handle what they think is the only prop and reinforcing the idea that everything is what it seems to be. You know one of the most impressive effects you can do for a laymen is something as simple as making a pen disappear using the old flip stick move. If you do any other effects wit keys or keychains this is a perfect addition!

this is the ultimate and I carry it all the time...fast easy and is a blast to do. What do you always have on you at least 95% of the time if not more? .. your keys.. when I get asked what I do and mention that I do magic the reply to that is "do something" with this I am ALWAYS ready to do something and I get great reactions from it as well.

This is a versatile and clever little trick that is really easy to perform - and at the same time you have more tricks than one, on your keychain. The only reason I give it 4 stars is that some of the tricks cannot be performed in any other language than English.

Brilliant idea. Packs small. Easy to learn. Great reactions. DVD could have went more in depth on handling but still easy enough to learn. Props do wear out fairly easily. Glad I got it on the blizzard and will look to do the same when it has to be replaced. Overall very happy.

This sure is fun. People smile want to look at my keychain.
You remove a tag from your keychain because it is broken you magically restore it and put back on the keys in a magical way.
Easy to. Comes all set with the stuff.
Cameron Francis offers another great trick

So I want to start by saying that I got this as an open box. It was worth the money I paid for and the explanation is good.

I personally found that you get what you are promised. Sadly I don't think it's worth 20 dollars.

The tricks are ok, don't get me wrong but they don't get the wow effect that I expected by buying this. Also, the site promised in the video hasn't been up for some time now, which makes the tag less special.

Tag-o-magic is a neat little trick. It makes for a great opener, or just a quick bit of magic with friends. I and my fam have enjoyed this one quite a bit. Even without the extra bit where you go to an URL (no longer supported), it's still a quaint fun illusion that is fairly easy to perform.