This book examines all the markets, promotional material, advertising methods and business strategies in finding, getting and keeping work as a professional magician.

This updated 2020 book contains 762 A4 pages with 242 chapters reflecting on the current markets and new information since its was first published in 2015. It also includes new chapters on Comparison sites and Virtual shows.
There is an accompanying video recorded in 2015, lasting 2 hours, 25 minutes discussing some of the key chapters within the initial publication.
He reveals everything from how much performers are paid, how to get the elusive jobs, links to the relevant websites and agents responsible for recruiting along with a yearly breakdown on what months to market to particular groups and societies to maximize getting the gigs.
In the 25 years he has been performing professionally. He has been an illusionist, close-up magician, children's entertainer, bar magician, cabaret artist, agent and public speaker. He has almost done it all and is revealing everything he knows so that you can also make a living as a performer in any facet of the entertainment industry.
762 pages, A4 Colour

Chapters List

Introduction

Promotional Material
1. The Marketing Map
2. Stage Name
3. Logos
4. Leaflets
5. Colour Branding & Costume
6. Business Cards
7. Roller Banners
8. Branded Giveaways
9. Free Party Invitations
10. A-Frame Boards
11. Brochure / Flyer
12. Party Tips Flyer
13. £10 Discount Voucher
14. Sign Writing Your Car
15. Personalised License Plates
16. Profile Photos
17. Show Pictures
18. Celebrity Photographs
19. Promo Videos
20. Colouring Page of Yourself
21. Branded Clothing
22. Name Badges
23. Unique Selling Points

The Website
24. Building a Website
25. Mobile Websites
26. Prices on your Website
27. Written and Video Testimonials
28. Availability Calendars
29. Venue Hire Web Page
30. Entertainers Database Software
31. Email Bulk Messaging Software
32. Money Back Guarantee

Online Presence
33. S.E.O. (Search Engine Optimisation)
34. Google Ads / Adwords
35. Bing
36. Netmums & Google Businesses
37 Free Listing Websites
38. Getting Reviews
39. Facebook Fan Pages
40. Facebook Pay to Advertise
41. Twitter, Instagram & Others
42. LinkedIn
43. Google Alerts
44. Using Social Media

Advertising
45. Leaflet Drops
46. Wall Planners, Pub Posters & Charity Magazines
47. Newspapers
48. Local Magazines
49. National Magazines
50. Parenting & School Magazines
51. Free Telephone Directories
52. Yellow Pages
53. Yell.com
54. Party Pop and others
55. Text Enquiries via a Website
56. Telephone Number Blocking
57. Adverting on Television
58. Advertising on the Radio
59. Post Office Screens
60. Giant Roadside Billboards
61. Advertising on Buses
62. Religious Holidays
63. E-mails & Letters to Schools
64. Library Shows
65. Letters to Pubs
66. Advertising to Hotels
67. Letters to Department Stores & Supermarkets
68. Advertising to Sport Clubs
69. Websites at Toy Shops

Ways to Get the Work
70. Recommendations & Referrals
71. Comparison Sites (Add to Event, Bark, PopTop)
72. Wedding Fairs & Bridal Shops
73. Shopping Centre Busking
74. Charity Shows
75. Network Meetings
76. Cold Calling
77 Staying Behind to Network
78. Hair Salons
79. Host your own Funday
80. Agents
81. Beware of the Agency Scam
82. Magic Gigs Websites
83. Talent Agencies
84. Hot Leads through Hired Venues
85. Setting up a Competition
86. Personalised Tricks for Clients
87. Party & Event Planners
88. Free Phone Numbers
89. Call Divert
90. Follow-Up Telephone Calls
91. Handling Telephone Enquiries
92. Handling E-Mail Enquiries
93. Publicity Stunts
94. Using Public Venue Shows
95. Facebook Group Posting
96. Referrals from Entertainers
97. Breaking into Television
98. Networking in Church
99. The Job Centre
100. Letters to Restaurants

Close-Up
101. Residencies: What to Charge
102. Residencies: Finding the work
103. Residencies: Keeping the Gig
104. Premier League Football Clubs
105. Mobile Stationary Magic Bar
106. Hen and Stag Nights
107. Bar Hustling
108. Working a Nightclub
109. Bar Magic
110. Graduations, Proms & College Shows
111. Cruise Ship Close-Up

Tuition
112. One on One Magic Lesson
113. Magic Workshops: Going into Schools
114. Magic Workshops: Full Day Enrichment Class
115. Magic Workshops: After School Clubs
116. Magic Workshops: Over 60's Clubs
117. Magic Workshop Lecture Notes
118. Magic Workshops: Summer Camps
119. Scout and Brownie Camps

Public Speaking
120. Speaking at WI, U3A, Probus & Rotary Clubs
121. Speaking on Cruise Ship
122. Magic Club Lectures

Children's Show
123. Children's Birthday Parties
124. Ferry Entertainment
125. Working with Photographers
126. Theme Park Shows
127. Cruise Ships
128. Summer Camps
129. Caravan Parks
130. Agricultural, Animal & Flower Shows
131. Park Events
132. Hospital Giggle Doctors
133. Being Santa
134. Santa's Grotto Entertainment
135. Lapland Flight to Meet Santa
136. Cinema Kids Club
137. Blue Coat Holiday Park Entertainer
138. Circus Skills Clubs
139. Party Host at Fast Food Restaurant
140. TV Show Warm-Up
141. Halloween Safety Show
142. Car Dealerships
143. Virtual Shows

Staff Training
144. Balloon Modelling Training Days
145. Team Building Sessions
146. Persuasion Seminars
147. Towel Folding Classes
148. Magician Master-Classes
149. Magician's UK Lecture Tour
150. Magician's US Lecture Tour

Adult Cabaret
151. Rural Touring Booking Agents
152. The Casino Circuit
153. Edinburgh Festival
154. Comedy Festivals
155. Corporate Magic
156. Rehearsal Opportunities
157. Hiring a Theatre and Selling Tickets
158. Club Med Working Holiday Packages
159. Trade Shows
160. Cruise Ship Cabaret
161. Comedy Clubs
162. Weddings
163. Adult Birthday Parties
164. Cocktail Evenings / Retirement Parties
165. Gospel Magic
166. Christmas Light Switch On
167. Magic Festivals
168. Disability Groups
169. Retirement Homes
170. Holiday Park Circuit
171. Hotel Parlour Shows
172. Golf, Social, Conservatives & Pubs
173. Magic Club Dinners
174. Busking with Adult Magic
175. Ghost Walks
176. Séances / Ghost Spirit Shows
177. Touring the UK with your Show
178. The Illusionist Super Show
179. Being an Illusionist

Side Selling
180. Opening a Magic Shop
181. Face-Painting
182. Bouncy Castle Hire
183. Toastmaster
184. Magic Bus Parties
185. Quiz Master at a Wedding
186. Sell Quiz Pack
187. Buying and Selling Magic
188. Becoming an Agency
189. YouTube Video Series
190. Opening a Magic Bar
191. Psychic & Palm Readings
192. Punch and Judy
193. Selling Balloons
194. Party Bags
195. Selling Your DVD
196. Back-of-the-Room Selling
197. Taking on an Apprentice & Selling your Business
198. Wedding Add-Ons
199. Writing and Selling Books & Videos
200. Convention Circuit

Specialised Shows
201. Lost Luggage Show
202. Educational Magic
203. Reading Show
204. Summer Reading Themes
205. Safety Show
206. Healthy Eating Show
207. Recycling Show
208. Applying for a Grant or Sponsorship

The Plunge
209. Part Time Limitations
210. Quitting Your Job
211. Time Spent Marketing
212. Increase your Age Range
213. Inner City Parking
214. Remembering your Name
215. The Group Photograph
216. Standing Ovations
217. After-Show Giveaways
218. Thank-You E-Mails
219. Surveys & Feedback Questionnaires

Pricing and Business
220. Adult Cabaret Magician's Prices
221. Children's Entertainers Prices
222. Adult Close-Up Magician's Prices
223. Looking at our Competitors
224. $100,000 Magic Show
225. Deposits
226. Repeat Customers
227. Midweek Show Prices
228. Working on Christmas Day
229. Confirmations / Invoices
230. Public Liability Insurance
231. DBS & CRB
232. PAT Testing
233. Risk Assessment
234. Limiting Travel Distance
235. Milking your Clients

Life Lessons
236. How Long to Fill the Diary
237. Telling the World you're a Magician
238. Think positive and all that Nonsense
239. Taking a Holiday and Burnout
240. Magic Competitions
241. Joining a Magic Club
242. Changing the Tricks

Conclusion
A Special Thank You
Other Marketing Resources
Free Podcasts