"Okay... I bought this book. There's a lot of hype about it. There's no effects in this book. If
you're looking for the latest finger flinging- go elsewhere. BUT... IF you treat your magic as a
business (and why wouldn't you?) then it will probably be the best money you invested to date. I
have to say it is not for everyone because it will require you to do 'some' selling, but it is a
'soft' sell. By that I mean it is a win-win situation for your client- (I don't want to give away
the key to the book). But the REAL KEY is that you MUST have a good product/show. Without that
you're fishing on the end of the pier with no pole, no bait and no fish in sight. Dan has given us a
system (don't miss that word), which is a win-win for the client and you. It may not work for every
client (it is client specific) but IT WILL WORK. I say this because it depends on the venue/nature
of the client's client. Again I can't give away what Dan does in his book. I have to say I have
spent hundreds of dollars learning marketing (I'm a putz at marketing) and Dan cuts through the
garbage and gets to the meat here. Employ this in THIS SPECIFIC market and it will work. Not gilding
the lily here- it's true. Magic is a business and performing is your product. This system has the
script, everything."