Magic Tricks

Let me start by saying I'm not intending on inventing anything, I'm not sure why I purchased this book. However I really could not put it down. I tend to read several books at once and usually over a long time. I took the day off just to read this book – it's that engaging.

I really appreciated the openness of the information. Maxwell admits where he really made a mess of it, and demonstrated where the kicked goals (and fesses up which were just luck). It read as a personal journey at times (that might be what hooked me) yet gave fabulous real world examples and gritty data for how much you can expect when selling to distributors, retailers, and dealing with manufactures. I also like, or actually was shocked, as to just how small our magic market is for any product.

So while I'm not thinking of inventing and selling a product today, I know that if I decide to this book has taught me a great deal about the whole process. More than just talk like I know what I'm talking about I think I do know some real core information about how the process works and could talk with various levels with confidence.

I also appreciated the broad view of the magic community and manufacturing process (not just penguin being pumped up). It felt unbiased – even though it's from a guy who set penguin up.

Only one question was left unanswered, who originally stiffed Maxwell and Acar and inspired them to do it themselves... BIG mistake, HUGE mistake!