This book is a treasure trove of information about all aspects of bringing magic to market. It is
well written and a great read...very hard to put down.
"Marketing Magic" is THE major
go-to source of information for anyone who wants to bring an effect to market. The whos, whys and
hows of magic manufacturers, dealers, inventors, distributors, basically the whole magic supply
chain are thoroughly explained. The pros and cons of advertising and other strategies are well
presented and thoughtfully reviewed.
Mr. Murphy truly reveals all he has learned about the
magic business and provides invaluable contact information as well as nuances of human interaction
and magician-magician interaction that should help bring about a more peaceable magic kingdom and
better magic for all. He even quite forthrightly provides some negative examples from his
experience that cost him, but that we can profit from.
This is a must read book for anyone
thinking about trying to market an effect, but also a great read for the rest of us out here
wondering how the magic happens.
Thank you Mr. Murphy for this great contribution to
modern magic marketing. This book is worth the full price and more. Hope you are enjoying Phnom
Penh!
Unbelievable Resource
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