Many pluses: Easy to learn. Very little to remember.
Can be impromptu. And as he shows, this can
be done with many things: Playing cards, photos, borrowed business cards, "Cards Against
Humanity"... Nothing is marked!
The only minus I have is I'm not sure it's that strong a
trick. Plus I think the audience will assume you are using marked cards, even though you are not.
(Personally, if I'm going to do a trick that looks like this, I probably would use marked cards
and present something that looks more amazing.)
Like most tricks, this comes down to
presentation style.
If you like the idea of doing a matching trick that uses un-marked things
other than playing cards, this could be a worker for you.